Our Story

PurePashm was born in Kashmir, where Pashmina is not a trend — it is a legacy.

In the quiet workshops of Srinagar, generations of artisans sit behind wooden looms, weaving stories thread by thread. Every shawl begins here — not in factories, not in machines, but in skilled hands shaped by decades of tradition.

Pashmina is not just fabric.

It is time, patience, and craft.

From Artisan Hands to Your Wardrobe

Each PurePashm shawl passes through multiple stages:

• Hand-spun fine wool
• Traditional handloom weaving
• Intricate handwork like Sozni, Kani, and Kalamkari
• Careful finishing, without shortcuts

One shawl can take weeks or even months to complete. That time is visible in the softness, the warmth, and the detail you feel when you wear it.

Why We Exist

The truth is uncomfortable but real:

Cheap machine-made imitations are slowly killing this art.

PurePashm exists to do the opposite.

We work directly with Kashmiri artisans to:

• Preserve authentic handloom techniques
• Ensure fair value for their work
• Deliver real Pashmina, not blended or factory-made substitutes

When you buy from PurePashm, you are not just buying a shawl —

you are supporting a living heritage.

Authentic. Ethical. Timeless.

We do not chase trends.

We do not compromise on quality.

We do not mass-produce.

Every shawl you see at PurePashm carries:

• The warmth of Kashmir
• The skill of its artisans
• A tradition passed down through generations

This is why PurePashm shawls are not disposable fashion.

They are heirlooms.

PurePashm — Crafted in Kashmir. Worn with Pride.